Some traditional promotional tools you will use to support your digital methods

 

Traditional Marketing doesn’t allow direct interaction with the customers while the new form of marketing allows a method in which the company interacts personally with the consumer and it has been found to be more effective as people are always busy with their mobile devices scrolling and searching information over the internet. The hashtags are being more popular than “traditional slogans” over the internet in platforms like Facebook, Instagram and YouTube. Online vouchers are taking over traditional store discounts. 

To Develop and Distribute the copy of media- marketing in the company’s digital platform like YouTube , feature on website some traditional promotional tools are still the biggest support system when it comes to  product selling like:

1.Magazines and newspaper

Magazines tend influence more people as the magazine ads are rich in colour and visual imagery can attract attention and enhance the visual presentation of the products. Magazines commonly use glossy finish and allows colour-full spreads also people love to physically hold or touch something which makes the ad more special. The high quality image of magazine gives the best representation to product advertisement.

On the other hand newspaper also plays an important role reaching the product to all kinds as it is 

• Trustworthy

• Effective

• Proactive Audience 

• Affordable 

• Engaging

Newspapers tend to display higher quality images which are targeted by geography, demographic and to a specific industry.

It has also been observed both the newspapers and magazines are long lived methods of marketing as people like to keep magazines and newspaper for long period of time. Magazines and newspapers are always seen in doctor’s waiting room and school visitor’s room so it is the best way to engage people hence, provides the best way to market the product .

2.Billboards

They are considered to for the best view-advertisers, ads on billboards are free to passers-by they don’t have to buy anything to view the ad/message. It allows to reach more people faster and cheaper than any other mass marketing style. According to some studies 37% report looking at an outdoor ad each or most of the time they pass one.

3.TV/Media 

Many people believe Television is still the best platform for Advertisers to grow the market share. TV seemingly remains an important part of the marketing landscape, as a recent survey by eMarketer indicates that the majority (62%) of US internet users still watch TV using a cable or satellite service.

People are watching TV, but their attention is divided. In the multi-screen world we live in, online ads are often more action-oriented and are distracting potential consumers from traditional TV media, often during the ad breaks. So, the trick becomes establishing a methodology to find the right mix of digital and traditional media.

The opportunity for incremental growth as a result of combined traditional and digital dollars is great for many demographics. The idea is not to shift people away from TV and into digital, but to advertise and measure against consumers who are already present.

Basically to Enhance your Digital asset and run successful campaigns online content can be presented in different forms using social media, 

The same story of the product or service which the company offers can be displayed via social media channels like Instagram, Facebook and LinkedIn. 

For example to run a social media campaign you need the effective content and context which can be using keywords and  Search engine Optimization SEO,E-mail Marketing (updates, new launch, product review/success) Inbound Marketing (personalised marketing )Hand out flyers, brochures, pamphlets we can be used.

These forms of marketing are still widely used and help the team to reach the customers and make special experience with the product which they find worth the money spent , it helps to build  Affirmity and Commitment with the buyers.